During the General Assembly and the International Conference of the International Federation of Red Cross (IFRC) and Red Crescent (RCRC) Societies in December 2015 more than 80 National Societies (NS) have signed up to ammado. Now the RCRC is using ammado for online Fundraising in more than 140 countries.
Using ammado unifies the online fundraising activities of all National Societies on a single platform and allows for a joint and global approach on Online Fundraising. This is especially useful for international appeals and corporate partnerships and allows the RCRC to response swiftly and jointly.
This article summarizes the key information for the 80 NS, who have just started to use ammado:
1) Registration and setup of a ammado profile:
Registration is done online here: https://www.ammado.com/signup/nonprofit. You need to create an account and enter your nonprofits registration details as well as you bank account. An email with a confirmation link will be sent to you during the registration.
If you want to hand over your ammado profile to a different person within your national society, please email email@example.com.
Once the registration is completed and approved by the ammado support team you can manage and edit your profile. First log in and then click on your default image ( ) to upload a profile Image (display size 192 x 96 px), a square Avatar (display size 96 x 96 px) and a banner image (960 x 250px)
ammado ID: Every profile has a unique 6-digit ID. You can find it at the end of the URL of an ammado profile, for example the ID 172181 here:
If you have customized your ammado URL you can make the ID visible again by clicking on the little chain icon () just above your banner image on the right.
2) Receiving donations through the "Giving Widget":
The "Giving Widget" is a portable donation tool and offers secure global donations in more than 80 currencies, and most major global and local payment methods. The widget will open up in the language of the user based on the users IP address (and if it is one of ammado's supported languages).
on ammado: People can donate to a National Society by clicking on <donate> on its ammado profile. This will open the "Giving Widget" as an overlay to the site. The link to the ammado profile (i.e. https://www.ammado.com/nonprofit/172484) or straigt to the "Giving Widget" (https://www.ammado.com/nonprofit/172484/donate) can be shared everywhere online. The ammado ID (in this example 172484) just needs to be changed to present the desired National Society.
on a website: The "Giving Widget" can also be embedded into the website of a National Society to receive donations. Just copy and paste this code and replace the ID (in red) with the ID of the National Society to be presented:
on Facebook: First log on to Facebook as the admin of your Facebook page and Double-check that your organisation is listed as Nonprofit on Facebook (if not, click <About>, change the "Category" to be <Companies & Organisations: Non-profit Organisation> from the drop down menu) and click on the <Create Call to Action>
Next choose <Donate Now> as a button from the drop down menu and insert your ammado URL with /donate at the end, i.e. https://www.ammado.com/nonprofit/172484/donate. Make sure you use the ammado ID (in red) of the National Society you want to present. (Read more)
3) Reports and Tax receipts
Donations received can be viewed on ammado under <Donations> then <Donations Statement>. A more detailed report can be downloaded on this page as well. (Read more).
Donors can request a tax receipt at the end of their donations or later by clicking on a link in the confirmation email they received. These requests are earmarked in the download version of the donations statement. National Societies can import this into their Donor Management System and issue the receipts. However ammado can issue tax receipts on behalf of National Societies. Tax receipts will then be emailed in a standardized receipt template, whereby you can add some custom text to each receipt and a signature file. Details and examples described here. Contact firstname.lastname@example.org to activate this feature for future donations (not past donations).
ammado will transfer the money periodically and all payout details are visible under <Donations> then <payment history>.