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More than 80 new Red Cross Red Crescent National Societies using ammado

Posted by Karsten Schulz on Dec 11, 2015 4:17:15 PM

During the General Assembly and the International Conference of the International Federation of Red Cross (IFRC) and Red Crescent (RCRC) Societies in December 2015 more than 80 National Societies (NS) have signed up to ammado. Now the RCRC is using ammado for online Fundraising in more than 140 countries. 

Using ammado unifies the online fundraising activities of all National Societies on a single platform and allows for a joint and global approach on Online Fundraising. This is especially useful for international appeals and corporate partnerships and allows the RCRC to response swiftly and jointly.

This article summarizes the key information for the 80 NS, who have just started to use ammado:

 

1) Registration and setup of a ammado profile:

Registration is done online here: https://www.ammado.com/signup/nonprofit. You need to create an account and enter your nonprofits registration details as well as you bank account. An email with a confirmation link will be sent to you during the registration.

If you want to hand over your ammado profile to a different person within your national society, please email support@ammado.com.

Once the registration is completed and approved by the ammado support team you can manage and edit your profile. First log in and then click on your default image ( np96.png ) to upload a profile Image (display size 192 x 96 px), a square Avatar (display size 96 x 96 px) and a banner image (960 x 250px)

 ammado ID: Every profile has a unique 6-digit ID. You can find it at the end of the URL of an ammado profile, for example the ID 172181 here:

urlid.png

If you have customized your ammado URL you can make the ID visible again by clicking on the little chain icon (chainicon.png) just above your banner image on the right.

 

 

2) Receiving donations through the "Giving Widget":

The "Giving Widget" is a portable donation tool and offers secure global donations in more than 80 currencies, and most major global and local payment methods. The widget will open up in the language of the user based on the users IP address (and if it is one of ammado's supported languages).

    widget_nepal_rc.png

on ammado: People can donate to a National Society by clicking on <donate> on its ammado profile. This will open the "Giving Widget" as an overlay to the site. The link to the ammado profile (i.e. https://www.ammado.com/nonprofit/172484) or straigt to the "Giving Widget" (https://www.ammado.com/nonprofit/172484/donate) can be shared everywhere online. The ammado ID (in this example 172484) just needs to be changed to present the desired National Society.

on a website: The "Giving Widget" can also be embedded into the website of a National Society to receive donations. Just copy and paste this code and replace the ID (in red) with the ID of the National Society to be presented:

<div id="ammadoGivingWidget"></div><script type="text/javascript">var s = document.createElement('script'); s.type='text/javascript'; s.async=true;s.src='https://www.ammado.com/nonprofit/172484/givingwidget/embed.js?renderTo=ammadoGivingWidget';var f = document.getElementsByTagName('script')[0]; f.parentNode.insertBefore(s, f);</script>

Click here to further customize the widget (when logged in): https://www.ammado.com/getgivingwidget (Read more)

on Facebook: First log on to Facebook as the admin of your Facebook page and Double-check that your organisation is listed as Nonprofit on Facebook (if not, click <About>, change the "Category" to be <Companies & Organisations: Non-profit Organisation> from the drop down menu) and click on the <Create Call to Action>

drc_create.png

Next choose <Donate Now> as a button from the drop down menu and insert your ammado URL with /donate at the end, i.e. https://www.ammado.com/nonprofit/172484/donate. Make sure you use the ammado ID (in red) of the National Society you want to present. (Read more)

 

3) Reports and Tax receipts

Donations received can be viewed on ammado under <Donations> then <Donations Statement>. A more detailed report can be downloaded on this page as well. (Read more).

Donors can request a tax receipt at the end of their donations or later by clicking on a link in the confirmation email they received. These requests are earmarked in the download version of the donations statement. National Societies can import this into their Donor Management System and issue the receipts. However ammado can issue tax receipts on behalf of National Societies. Tax receipts will then be emailed in a standardized receipt template, whereby you can add some custom text to each receipt and a signature file. Details and examples described here. Contact support@ammado.com to activate this feature for future donations (not past donations).

ammado will transfer the money periodically and all payout details are visible under <Donations> then <payment history>.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Topics: online donations, Red Cross, Giving Widget

Facebook donate button for nonprofits

Posted by Karsten Schulz on Aug 31, 2015 11:26:00 AM

Facebook has rolled out a donate button for nonprofits which provides high flexibility. Here is how to set this up with your ammado account.

donate_button_facebook_post_small

Facebook now allows nonprofits to put up a donate button on their Facebook page (see article on Mashable). Unlike similar previous options that were restricted to organisations in the US or tied to certain payment methods, this time the donate button is basically just a link to any external website. This is a remarkable openness given Facebook's ambition to tie users to their own platform and it gives social causes the flexibility to use their own existing backend to process the donations.

Mobile donations are key

As most traffic on Facebook is via mobile devices, it is critical to provide a donation experience that works on mobile, too. However the online donation pages of most organisations are not optimized for mobile and often present the user with long forms.

ammado's donation tool provides a single link that automatically takes the user straight to the optimized donation experience for desktops and mobile devices and offers a very advanced backend for the nonprofits to manage the donations received. By adding "/donate" to the nonprofits URL on ammado (i.e. https://www.ammado.com/nonprofit/soschildren), the donation widget will be always be presented straight away: https://www.ammado.com/nonprofit/soschildren/donate.

Here is how to set this up on Facebook in only 2 steps:

1) Double-check that your organisation is listed as Nonprofit on Facebook (if not, click <About>, change the "Category" to be <Companies & Organisations: Non-profit Organisation> from the drop down menu) and click on the <Create Call to Action>

FB_button_example_home_small

 

2) Next choose <Donate Now> as a button from the drop down menu and enter your ammado URL with /donate at the end.

FB_button_example_donate_edit

Done. The Button will display on your Facebook page and you can (or actually have to) promote it and view the stats.

FB_button_example_donate_button_active

 

This is what it looks like for the donors: 

Desktop_donation-1

 

Facebook donations are a free, easy and yet powerful tool for social causes to unite the communication power of Facebook with the donation management power of ammado. Contact us if you need support and share your experience with us on ammado on Facebook.

 

 

 

Topics: online donations, Facebook donations, donate button, mobile donations

Sponsoring Peer-to-Peer Fundraising: More Impact for Corporate Giving

Posted by Karsten Schulz on Aug 26, 2015 10:58:00 AM

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Most companies understand the value of corporate giving, both for the social causes as well as for the company itself. Companies have started to use their donation budget to match employee giving, i.e. in case of disaster appeals like after the recent Nepal Earthquake. This is already doubling the social impact of the company's donation by using it as an incentive for employees to donate.

Social Benefit and Employee Engagement Simultaneously.

Sponsoring Peer-to-Peer fundraising has been adopted into the engagement strategy of many companies, given its efficient ability to demonstrate support of customer/employees and nonprofits simultaneously.

Like nonprofits using Peer-to-Peer Fundraising (or "Person-to-Person Fundraising" or "P2P") to drive donations, companies can do the same by using the company's contribution as incentive for employees to start fundraising. This multiplies the social benefits as well as the employee engagement from corporate giving.

Employees might choose to link their fundraising campaign to a personal challenge (for example sports or fitness), a personal commitment (i.e. volunteering) or link it to a corporate event or (CSR-)campaign, which adresses even more company objectives at the same time. This creates credible stories and content the company can use to engage with employees and customers. Sharing these stories across the company's network will activate and inspire more individuals about the joint social contribution.

 

Setting up an Online Fundraiser Event in 1 Minute

ammado often builds dedicated fundraising events pages for company branded campaigns (examples: Societe Generale, adidas micoach). Now, ammado has made the core of this technology available to companies in an "off-the-shelf offering" without any development time or technical effort.

The set up of a fundraiser can now be made directly available in a company's website or intranet in form of a widget, which captures all the information required and completes fundraiser set up in 1 minute.

Try this demo:

 

 

 

Also see this demo page with the widget embedded.

 

The user will get an email with a link to further edit and promote his fundraiser, which is hosted on ammado. The company, as owner of the campaign, can also see and manage all the fundraisers set up via the widget on its website or Intranet and track the overall progress.

 

Sponsoring used as Kick-Start for Fundraisers

To give people an extra reason to get going, the company can sponsor the fundraisers, by making an initial contribution of, say, 25 EUR to every fundraiser to kick-start their fundraising journey.

kickstart-1 

The company's contribution is recognised on each fundraising page, gaining visibility as the fundraisers promote it through their network. The company donation will still go to the nonprofit ultimately, but along the way it will help to drive fundraising, "kick-start" the users and ignite the viral effect of P2P-Fundraising even more.

1stdonation

 

To set this up for your company you need to be registered as company on ammado (its free) and then contact us to

get Fundraising Widget  

 

  

 

P2P_Fundraising

Topics: corporate donations, corporate giving, P2P fundraising, peer-to-peer fundraising, fundraising sponsor, Person-to-Person Fundraising

Give Peer-to-Peer Fundraising a Kick-Start

Posted by Karsten Schulz on Aug 19, 2015 3:39:00 PM

Peer-to-Peer (also called "P2P or "Person-to-Person") Fundraising is an effective way for nonprofits to take online fundraising to the next level. Asking supporters to "Start Fundraising" and reach out to their network of friends will deliver the call for donations to new donor segments. It will do so with special recommendation and a personal link to your supporters' friends, family and contacts.

More Donors, More Money, More Stories 

Typically, an online fundraiser collects 7-10 times the value of a direct donation from an individual to a cause and brings in very valuable new contacts that can be developed into ongoing supporters of a nonprofit.

Very often such fundraising campaigns are coupled with a personal challenge (for example sports or weight loss), a personal commitment (i.e. volunteering) or event (birthday or wedding). This creates stories and content the nonprofit can use to engage with its supporters and share in its network to activate and inspire more individuals to start a fundraising campaign.

Setting up an Online Fundraiser in 1 Minute

Most nonprofits have the capability to handle online donations on their website but don't offer a way to start an online Fundraiser for them. Hence this feature is sometime outsouced to an online Fundraising platform - a service ammado that ammado offers with global donations. (described here).

However, the set up of a fundraiser can now be made directly available in a nonprofit's website in form of a widget, which captures all the information required and completes fundraiser set up in 1 minute:

 

 
Also see this demo page with the widget embedded.

The user will get an email with a link to further edit and promote his fundraiser. The fundraiser is hosted on ammado, supporting global donations and online sharing functionality. The nonprofit as beneficiary can also manage the fundraiser set up via the widget on its homepage and track the overall progress of all campaigns.

Here comes the Kick

A sponsor, say one of the nonprofits corporate supporters or partners, can connect directly with the fundraisiers and donors by sponsoring the initial donation to their fundraising pages. A sponsor may wish to do this for their employees or they may be interested to make the offer to your individual supporters more widely.

In this example, Demo Company is making a 25 EUR donation to every fundraiser to kick-start the campaign created.

kickstart-1 

This brings brand benefits for the sponsor as their support is recognised on each fundraising page, gaining visibility as the fundraiser promotes it through their network. The company donation will still go to the nonprofit ultimately, but along the way it will help to drive fundraising, "kick-start" the users and ignite the viral effect of P2P-Fundraising even more.

1stdonation

To set this up as for a nonprofit, this organisation need to be registered as nonprofit on ammado (its free) and then contact support to

 request Fundraising Widget

 

Empower your supporters, enable donations from their friends everywhere and multiply the impact of all of this with kick-started sponsorship from partners... all this with just a few clicks!

kickstart_fundraising

Topics: P2P fundraising, peer-to-peer fundraising, fundraising sponsor, Person-to-Person Fundraising

adidas miCoach launches new tool to link sport to fundraising

Posted by Karsten Schulz on Jun 1, 2015 11:55:00 PM

adidas and ammado Partner to Help Athletes Earn While They Burn

adidas, the multi-national corporation that designs and manufactures sports shoes, clothing and accessories, and ammado.com, the first truly global donation and fundraising platform, today announced a partnership to link all sports training efforts in the adidas miCoach app to fundraising campaigns in the ammado charity platform.

The partnership will allow miCoach users to use their hard work for the greater good, leveraging their fitness goals to help raise money on behalf of the 1.6M local and global non-profits that ammado serves. Links to set up a personal fundraiser are embedded in the latest version update of the adidas miCoach train and run app on both iOS and Android. Download the app now at http://www.micoach.com/apps.

ammado-promo-banner05a

"At adidas we believe that through sport we have the power to change lives. Adding the new ammado feature to the miCoach service offers our athletes a powerful way to combine their sports activities with fundraising while leveraging the adidas network for social benefit. We anticipate that the collective efforts of the adidas community will generate millions of dollars annually via the ammado platform for deserving causes." said Stacey Burr, General Manager, adidas Digital Sports.

Ammado will provide the adidas miCoach community with an integrated, branded, and easy-to-use experience, which will allow adidas miCoach to reach out to its global user base, simultaneously unite and drive different fundraising initiatives, build a community of fundraisers to fuel the campaigns, and incentivize athletes. The ammado platform connects 1.6M non-profits to people in more than 140 countries, and enables donations in 11 languages and 80 currencies using globally relevant payment tools.

Non-profits can benefit from this campaign once they register for free on ammado. Non-profits can invite their own supporters to use the adidas miCoach service for fundraising, and create momentum in their own community and increase the social impact. Nonprofits can even share a dedicated link (example) whereby fundraisers will automatically be created with them as beneficiaries. The link contains the digits that make up their ammado ID, you can see here how to set this up.

 

How it works:

  • The new "Start Fundraising" feature is accessible from different areas of the miCoach service
  • Users can set up their own personal fundraising campaigns in minutes and can manage their fundraiser on ammado.com
  • miCoach.ammadoevents.com will show the overall progress of the campaign and feature the top fundraisers

 

on Desktop: 

   

 

on Mobile app:

Please also see this user guide on how to manage a fundraisier.  

 


"Fundraising and sports are intrinsically linked. Athletes have leveraged their physical prowess for decades to compete in triathlons, run marathons, and bike centennials in the name of social causes," said Peter Conlon, CEO of ammado. "Partnering with adidas is extremely exciting way to give the adidas miCoach community the tools to leverage their exercise to make a positive difference in local communities worldwide. It is now incredibly easy for all kinds of athletes to support non-profits, increasing the overall amount of charitable giving worldwide."

adidas expects that the opportunity to make a real difference and the positive reactions from friends will encourage users to go the extra mile. "Motivation is a key element for miCoach users to unleash their best," stated Stacey Burr, "Our new fundraising addition goes beyond a user's commitment to themselves, and gets to the heart of what really inspires them, strengthening their determination to succeed and become better global citizens."

 

Topics: fundraising, customer engagement, P2P fundraising, micoach

Angry Birds calls for gamers to support Nepal

Posted by Karsten Schulz on May 18, 2015 5:35:00 PM

Rovio, developers of the famous Angry Birds game, have launched a "Help Nepal Tournament" to raise funds for the Red Cross response in Nepal. 

rovio

 

Gamers playing "Angry Birds Friends" will see various calls to donate within the game during this week.

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The users will then be able to contribute to the Help Nepal appeal through the ammado Giving Widget embeded on angybirds.com.

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The Giving Widget provided by ammado automatically displays in the local language and currency. It enables gamers to give through the Nepal appeal of their local participating Red Cross society to ensure the tax benefit for the donor.

Rovio is also contribution 100k EUR from purchases within the Game.

angrybirdsfriends

 

Like the Airbnb appeal earlier, this is a great example of a company using its global network to raise awareness and funds publically to help the victims of Nepal's devastating earthquake.

 

 

 

 

Topics: fundraising, fundraising campaign, online fundraising

How to Combine Offline and Online Donations and Fundraising

Posted by Karsten Schulz on Feb 13, 2015 1:09:00 PM

While online donations and fundraising campaigns are a cost-effective and powerful fundraising channel, there sometimes is a need to add offline donations to a campaign. Fundraising sometimes takes place in cash through special events - and some people are just more comfortable making donations in person.

That's why ammado has developed a separate system of processing donations, specifically designed to accommodate donations made outside of ammado. In a nutshell, if you send ammado a list of your donations, we can process them for you.   

This way, these cash donations can be reflected in the online status and reports of a campaign and distributed to the nonprofits in a transparent and traceable way. The donors will even receive a email confirmation and can request a receipt from the nonprofit beneficiary, which ammado can provide.

The range of scenarios ammado's "batch donation" process caters for is very wide, for example:

  • Employees with no access to online connections or online payment tools collecting cash
  • Local fundraising events collecting cash: bake sale, bazaar or company anniversary
  • An ongoing collection for charity, i.e. a monthly deduction from the salaries of employees
  • Donations made through a shopping system; for example customers agreeing to add 1USD for charity to their shopping bill
  • Donating loyalty points
offline_donations

 

ammado will basically need a spreadsheet with the following information (*marking mandatory fields):

Donor First Name Donor Last Name Donor Country Donor Email Address* Currency* Amount* Beneficiary* ID Comment Anonymous*
John Bond IE jbond@example.com EUR 100 655 Great Cause No
Peter Baker US p.baker@demo.com USD 500 224 Deserving Cause Yes

ammado will then upload the data onto its system and (where relevant) invoice the total amount, i.e. from the company. The individual donors will receive an email and once the invoice is paid the money will be distributed to the different nonprofits in line with ammado's pay-out cycle. 

Also donations made directly to the nonprofits for example by cheque or in-kind donations can be added to a campaign on ammado. In this case ammado would not invoice the amount and accordingly, not be able to send a confirmation email or tax receipt, but the amount can be reflected in the status of a fundraiser.

donation-box-1

 

This is a powerful way to integrate your offline fundraising with online campaigns on ammado to visualize the grand total globally and facilitate a receipting process for those donations. If matching is applied to the campaign the impact is even greater.

Read about the file format required in this process or contact us to discuss your ideas to use this unique capability on ammado.

 

 

 

Topics: fundraising, fundraising event, online donations

Accept Donations Globally Embedded into your Website

Posted by Karsten Schulz on Feb 11, 2015 10:52:40 AM

The ammado Giving Widget - Powerful and Personal

The ammado Donation Widget is a powerful tool to seamlessly embed a online donation tool or fundraiser into any website or blog. It will facilitate global donations to a nonprofit or campaign and can present a company's fundraiser on a corporate intranet, or a selection of appeals on a nonprofit's own website.

The widget hosts a very slick online donation experience and only requests a minimum set of data from the potential donors. It automatically adjusts to the donor's country in terms of currency, language and payment tools.  Nonprofits like the IFRC (click donate), Caritas (click Give to Caritas) and companies like UBS are using it to facilitate global donations on their own websites.

With no technical expertise it can be embedded into any website. It's as simple as embedding a Youtube video.

Every user of ammado (individual, nonprofit or company) has its own widget that can be customized in terms of the appeals presented and the design of the widget.

 

How to embed and customize the widget 

To embed and customize you widget you first need to log in on ammado.com and the go to <Giving> and <giving widget>

widget_top

If you click on <get giving widget> the code ( 11 )will be displayed. Just copy this code and paste it into your website or blog. Once embedded, the changes you make in the configuration (i.e. change of beneficiary) will automatically be reflected in the widget embedded on your website.

widget_code

 

To select or change the beneficiaries pick 2 the beneficiary from your list ("My Nonprofits/Fundraiser") or search ("All Nonprofits/Fundraiser"). You can pick several beneficiaries at the same time as well. The "Selected"-Tab lists the beneficiaries that are currently displaying in your widget. 

 

widget_search

 

By default the widget displays in full size; however it is possible to change this into a button, for example if there is not enough space on the website to show the full widget. Just pick 3 either a landscape or portrait size button with the dimension shown below.

widget_low_button

 

Personalize the donate button

When using the button option you can even use your own donate button to align with the design of your page and create an even stronger call for donations. All you need is to amend the code provided by ammado and an image (stored somewhere on the web), you want to use to replace ammado's donate button. First copy the code as described under 1 and 

  • Change 2 instances in the code of “ammadoGivingWidget” to “ammadoCustomButton”
  • Insert image tag code just after closing tag of first “ammadoCustomButton” and add an id to the image by adding the following: id="ammadoDonateButton". In this example I have used http://www.mypage.com/button.jpg as the image location. This must be replaced with the location of the image you want to use.

widget_alt

 

so it will look like this:

<div id="ammadoCustomButton"><img id="ammadoDonateButton" border="0" src="http://www.mypage.com/button.jpg" /></div><script type="text/javascript">var s = document.createElement('script'); s.type='text/javascript'; s.async=true;s.src='https://www.ammado.com/company/47943/givingwidget/embed.js?renderTo=ammadoCustomButton';var f = document.getElementsByTagName('script')[0]; f.parentNode.insertBefore(s, f);</script>

 

Please note that the 6-digit number represents the owner of the widget. So If you change this number a different widget would be displayed.

Here is an example, please click:

So all you need is a nice image (e.g. on Google Images) with a strong Call for donations. You can also use one of the free button designer online (e.g. here or here).
Donate_Now-4

Topics: online donations, donation widget

Capture new donor segments with Donation Gift Cards

Posted by Karsten Schulz on Jan 13, 2015 9:41:00 PM

Donations Gift Cards are an innovative and powerful way of donating

Giving is one of the most satisfying experiences one can have. Donation Gift Cards are personal, meaningful and empower the receiver with the choice of supporting a cause that is close to their heart. Unlike a donation made on someone's behalf, they empower the recipient with choice and create a deeper engagement with the benefiting nonprofits (also see this article on UK Fundraising).

Donations Gift Cards present an opportunity to make a positive impact through the gifts we give to friends, family and loved ones ... and even the incentives and rewards companies give to employees and customers.

The individual or company buying the Donation Gift Cards can configure them to benefit a chosen set of nonprofits or even restrict to a choice of different projects from a single nonprofit, which sends an strong message to the recipient.

Please click below to try the Donations Gift Card experience (new window will open)

trymeNonprofits can address new donors

From a nonprofit perspective Donation Gift Card have a double impact:

  • First of all the person or company buying the Donation Gift Card(s) is making an incremental donation versus their normal spend and replacing a traditional gift, like a birthday present or employee incentive, with a donation.
  • Secondly the Redeemer will become a new contact for the nonprofit as the email address can be shared.
  • This leads to a snowball effect if the donation budget is spread across multiple Donation Gift Cards and recipients.

A recent corporate customer has spent 20.000 EUR on Donation Gift Cards for Christmas. Each had a very low denomination of 2 EUR. The company configured them to give the recipient a choice between 3 large nonprofits. While the overall cash amount that each of the nonprofits could receive wasn't extremely high, the potential to create relationships with up to 10.000 new donors who had already shown a preference for a specific nonprofit was a valuable benefit for the nonprofit.

 

Nonprofits can promote and sell Donation Gift Cards with a twist

Donation Gift Cards can be purchased at ammado or on partner websites. Now even nonprofits can sell them. The special twist, when sold by nonprofits, is that they are already pre-configured with a defined list of beneficiaries or project. This way the nonprofit can ensure that all Donation Gift Cards sold by them will actually benefit themselves and not another nonprofit. The same "whitelist" of project presented on a nonprofits widget on ammado.com will applied be on the Gift Cards.

To enable nonprofits to sell them on their own website, ammado has made a simple purchase widget freely available. This manages the entire purchase and delivery process like on this page by the IFRC: http://go.ammado.com/giftcards-rcrc-buy. Gift Cards purchased through the widget on this page can only be redeemed for Red Cross Red Crescent National Societies and selected appeals.

With a short code this widget can be placed on any website

widgetcode

To receive a code for your nonprofit's homepage or the website of a corporate partner or to even get a landing page like the one for the Red Cross customized for you please, get in touch with our support team or me directly. It will be set up in a single day.

Don't miss this instant and free opportunity to get incremental donations and new donor contacts.

 

 

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Topics: donation gift cards, nonprofit, corporate gifts

Video as driver for Online Fundraising

Posted by Karsten Schulz on Dec 3, 2014 6:34:00 PM

No doubt Online Videos are growing fast as content marketing format. With videos its easier to engage an audience which is already overloaded with information. If a picture is worth more than 1000 words a video will easily dwarf that number.

Thanks to increasing number of video devices and video editing tools on the market the barrier, to put together an attractive video has come down dramatically in the recent years. At the same time the distribution and consumption of videos is much easier now as well, with sufficiently large connected screens in many pockets.

 

Video as vehicle for online fundraising

This trend is equally important for marketers as well as digital fundraisers, maybe with a short time lag as donors are maybe adopting this technology a little slower than consumers. Maybe.

Today nonprofits are using videos very often as a documentation of their work or part of an image campaign but rarely as a call for donations. The ALS Ice bucket challenge is a strong example of the power of video to engage people and to provide an actual call for donations. However its most likely that many potential donations were lost as there was no effective global way to donate after watching one of the videos.

 

In-Video donations

With a few tricks its doable to add a donate button to a YouTube video, like on this video of the International Federation of the Red Cross and Red Crescent:

The donate button needs to be added to the video file as a Picture in Picture or Watermark. Once uploaded to YouTube, an "annotation" can be added to the video.

When editing your video,

1) go to "Annotations" and

2) click "Add annotation" and then "Spotlight"

3) position the frame for the spotlight around your donate button and select a start and end time

4) tick the "Link" box and select "Associated Website" from the "Video" dropdown menu

5) add the link to the donation page

annotation

YouTube will only allow you to link to verified pages and is suggesting some verification steps, which are fairly technical. Please get in touch with us, if you want to link to an ammado fundraising page.

Also please keep in mind that the video hopefully goes viral and global, so please link to a donation page, which is globally useful and can receive online donations globally, like donations via ammado.

Ideally the donation facility is aligned with the content of the video. So if you call for donations for Ebola, donations should also go to a fundraiser for Ebola and not generically to one aid organisation. This will help to ensure donors that their money is actually being used in the intended way.

 

Drive Sharing

Once this is ready its key to promote your video. Asking corporate partner or media networks to feature your video on their website or share it on their social media channels is an easy way for everybody to engage and to visualize the partnership publically without a big communication budget.

Some companies might be willing to show their own support by incentivising every sharing or like of a video with a company donation. This is an effective way to drive corporate fundraising and to use a company donation to drive further donations and awareness for both, the cause and the company.

 

So, in essence, it has become very easy and cheap to produce a video and enhance it with a way to donate online. In combination with ammado's global donation capabilities its a new, cost-effective and powerful fundraising channel. 

Please reach out to us, if you want our help to try this. Its free!

 

invideo 

 

Topics: online fundraising, online donations