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The Easy Way to Do Charity Gifts Globally

Posted by Peter Conlon on Oct 27, 2015 7:43:43 PM

As the season of giving approaches, there's an opportunity for charities to capture a new pool of donations through the gifts given by corporates and individuals. It can be costly for charities to produce their own gift catalog. Even those with the resources to do so nationally may not be able to cater for international buyers. ammado has made it really easy for charities to offer a gift that works globally and that benefits their own projects and campaigns.

ammado Donation Gift Cardammado Donation Gift Cards can be purchased and sent online in over 80 currencies and enable the receiver to donate the gift to the cause of their choice. We’ve now extended Donation Gift Cards for nonprofits, so that they can sell gift cards to their supporters, which can only be redeemed against (i.e. donated to) projects or campaigns of their choice. For example a children’s charity might offer gift cards where the receiver can choose to support their projects in Vietnam, Honduras, Bolivia or Uganda. An environmental nonprofit could give the choice between the assorted conservation projects they have for different species, like endangered Rhinos, Tigers and Sharks.

Nonprofits have a relationship with existing donors and supporters but these also purchase all types of gifts for family, friends, employees, customers and so on. By offering supporters the ability to purchase ‘their’ online Donation Gift Card, nonprofits dual multiple benefits:

  1. A new source of funds
  2. An exponential increase in their supporter network as the redeemer of the original donors gift card will usually share their contact information with the nonprofit

A New and Potentially Enormous Pool of Donations

Global Gift Card Market Figures


Donation Gift Cards are attractive to nonproifts as they provide additional donations, particularly over the holiday season. By providing a really easy and user-friendly purchase, sending and redemption process ammado is helping nonprofits target the enormous corporate and consumer gift card market.

In the US alone the corporate gift card market is worth $22.7 billion and the consumer gift card market is projected to reach $134 billion in 2015. Redirecting even a portion of this market into gifts for good would have a huge impact on nonprofit causes.

A Donation Gift Card is meaningful gift that is widely appealing due to the choice given to the gift receiver. They are particularly attractive to companies as a means of communicating their social values to clients and employees. The simpler nonprofits can make it for companies and individuals to support their cause via gifts that are easy to access and distribute anywhere, the greater leap in donations they will see. ammado set up the gift cards for nonprofits and the purchase process is automated, so the only thing nonprofits need to do is market the gifts to their supporters.

How it works

Choice is important for engaging the receiver and educating them on your activities. Pick the 3, 5, or however many projects/campaigns you wish to include as choices for your Donation Gift Cards. Each one will need it's own fundraising page on ammado. These take 2 minutes to set up at ammado.com/startfundraising.

Once you have your choice of projects in place, simply contact us (support {at} ammado {dot} com) with the links to the fundraising pages of the projects. We will set you up with a purchase tool, that you can either take and paste into your own website or we can provide the purchase tool to you in a landing page, like this example for the Red Cross: http://go.ammado.com/giftcards-rcrc-buy

Donation Gift Card - Purchase and Redemption ToolsYou'll see in this mock up example that Gift Cards purchased through this tool can only be used to the projects selected by the Red Cross. In this case the receiver can choose between the various current disaster appeals where the Red Cross is responding, plus the option of an unrestricted donation to the IFRC.

A company or individual can purchase Gift Cards in over 80 currencies. Once they have done so they can send the gift cards online through ammado or choose to print for physical gifts. Gift receivers will then be able to redeem the gift card at ammado.com, where they will only be able to choose between the project/campaign choices you have offered them.

For Nonprofits the Effort is Really Only the Marketing

ammado takes care of the set up, plus the purchase and redemption processes for the gift cards. Nonprofits simply have to communicate with their supporters as they would with regular campagins.We suggest an initial launch email to your corporate and individual supporter base, along with monthly email reminders and social media posts for best results.

With the season of giving approaching, nonprofits can attract a portion of the gift market without any complex physical or e-commerce offerings. Simply contact us and we will have you up and running with your own Donation Gift Card offering within one day.