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Music of David Bowie Concert Fundraising on Ammado in Support of Children's Charities

Posted by Lena Jansen on Mar 31, 2016 3:23:54 PM


On April 1st, Blondie and the Pixies take to the stage of Radio City Music Hall in New York City alongside Mumford and Sons and other leading performers in tribute to the legendary David Bowie, who passed away in January.

Fans from across the globe can access the live stream of this sold-out concert by making a minimum donation online through global donation platform Ammado.

The sold-out celebration event features up to 18 influential artists with a set-list devoted to classic Bowie songs. Tony Visconti, Bowie’s long-time producer/collaborator, has signed on to lead the house band.

The Music of David Bowie is the 12th event in Michael Dorf’s “music of” series, which raises funds for music education programs serving underprivileged kids. The concert will be streamed live with the help of the Melodic Caring Project, a non-profit organization that streams live concert events to children in their hospital rooms. Skype will support as global promotion partner.

“Due to unprecedented interest in the David Bowie memorial concert in Radio City, we have teamed up with Skype and ammado to stream the concert around the world, in return for a small donation to our charity partners,” the show’s organizers announced, along with a list of its music-education beneficiaries. “We suggest a minimum donation equivalent to $20 or £15.” Read more about the David Bowie tribute shows in this article from The New York Times.

Fans all over the world can now share in this unparalleled global event combining music and charity in the memory of David Bowie.

In a world first, fans from across the globe can access the live stream of this sold-out concert by making a minimum donation online. Donations will be will be accepted in 86 currencies, 12 languages, and all major payment methods and divided across nine benefitting charities, all of which work with children through music.

The ammado team is honoured to support this unique event. In the first hours after announcing the live-stream of the David Bowie tribute show, ammado has processed donations in 17 different currencies from fans in more than 20 countries across the globe.

The stream will begin at 8PM EST, 1AM GMT Friday April 1st 2016. To access the live stream of the sold-out concert, make your donation at www.musicofdavidbowie.com.

Topics: fundraising, fundraising event, fundraising campaign, online fundraising, online donations, charity event

More than 80 new Red Cross Red Crescent National Societies using ammado

Posted by Karsten Schulz on Dec 11, 2015 4:17:15 PM

During the General Assembly and the International Conference of the International Federation of Red Cross (IFRC) and Red Crescent (RCRC) Societies in December 2015 more than 80 National Societies (NS) have signed up to ammado. Now the RCRC is using ammado for online Fundraising in more than 140 countries. 

Using ammado unifies the online fundraising activities of all National Societies on a single platform and allows for a joint and global approach on Online Fundraising. This is especially useful for international appeals and corporate partnerships and allows the RCRC to response swiftly and jointly.

This article summarizes the key information for the 80 NS, who have just started to use ammado:


1) Registration and setup of a ammado profile:

Registration is done online here: https://www.ammado.com/signup/nonprofit. You need to create an account and enter your nonprofits registration details as well as you bank account. An email with a confirmation link will be sent to you during the registration.

If you want to hand over your ammado profile to a different person within your national society, please email support@ammado.com.

Once the registration is completed and approved by the ammado support team you can manage and edit your profile. First log in and then click on your default image ( np96.png ) to upload a profile Image (display size 192 x 96 px), a square Avatar (display size 96 x 96 px) and a banner image (960 x 250px)

 ammado ID: Every profile has a unique 6-digit ID. You can find it at the end of the URL of an ammado profile, for example the ID 172181 here:


If you have customized your ammado URL you can make the ID visible again by clicking on the little chain icon (chainicon.png) just above your banner image on the right.



2) Receiving donations through the "Giving Widget":

The "Giving Widget" is a portable donation tool and offers secure global donations in more than 80 currencies, and most major global and local payment methods. The widget will open up in the language of the user based on the users IP address (and if it is one of ammado's supported languages).


on ammado: People can donate to a National Society by clicking on <donate> on its ammado profile. This will open the "Giving Widget" as an overlay to the site. The link to the ammado profile (i.e. https://www.ammado.com/nonprofit/172484) or straigt to the "Giving Widget" (https://www.ammado.com/nonprofit/172484/donate) can be shared everywhere online. The ammado ID (in this example 172484) just needs to be changed to present the desired National Society.

on a website: The "Giving Widget" can also be embedded into the website of a National Society to receive donations. Just copy and paste this code and replace the ID (in red) with the ID of the National Society to be presented:

<div id="ammadoGivingWidget"></div><script type="text/javascript">var s = document.createElement('script'); s.type='text/javascript'; s.async=true;s.src='https://www.ammado.com/nonprofit/172484/givingwidget/embed.js?renderTo=ammadoGivingWidget';var f = document.getElementsByTagName('script')[0]; f.parentNode.insertBefore(s, f);</script>

Click here to further customize the widget (when logged in): https://www.ammado.com/getgivingwidget (Read more)

on Facebook: First log on to Facebook as the admin of your Facebook page and Double-check that your organisation is listed as Nonprofit on Facebook (if not, click <About>, change the "Category" to be <Companies & Organisations: Non-profit Organisation> from the drop down menu) and click on the <Create Call to Action>


Next choose <Donate Now> as a button from the drop down menu and insert your ammado URL with /donate at the end, i.e. https://www.ammado.com/nonprofit/172484/donate. Make sure you use the ammado ID (in red) of the National Society you want to present. (Read more)


3) Reports and Tax receipts

Donations received can be viewed on ammado under <Donations> then <Donations Statement>. A more detailed report can be downloaded on this page as well. (Read more).

Donors can request a tax receipt at the end of their donations or later by clicking on a link in the confirmation email they received. These requests are earmarked in the download version of the donations statement. National Societies can import this into their Donor Management System and issue the receipts. However ammado can issue tax receipts on behalf of National Societies. Tax receipts will then be emailed in a standardized receipt template, whereby you can add some custom text to each receipt and a signature file. Details and examples described here. Contact support@ammado.com to activate this feature for future donations (not past donations).

ammado will transfer the money periodically and all payout details are visible under <Donations> then <payment history>.























Topics: online donations, Red Cross, Giving Widget

Launch your Marathon Fundraiser in 90 seconds

Posted by Lena Jansen on Sep 1, 2015 7:17:49 PM


The best reasons to launch your own marathon fundraiser are the impact it will have on your favourite cause, the extra motivation it might give you and all the fun you’ll have while making a difference. With ammado, you can start fundraising in like 90 seconds if you follow the simple steps explained below. I challenge you to set a timer and try it today. Are you ready?

10 seconds Go to micoach.adidas.com. Click on the “Start Your Fundraiser” button.

20 seconds Find the nonprofit you want to support and select it to be the beneficiary of your marathon fundraiser.

40 seconds Fill in some details: your name, email, country. Choose a name for your fundraiser and select the display currency. If you want to set a target amount, you can do it here.

10 seconds You can add an automated thank you-message to your donors. That’s it, you have created your own marathon fundraiser - in just 80 seconds! So in the remaining

10 seconds, please accept the invitation to moderate your fundraising page by following the link in the email we'll send you. This is optional if you want to make edits to your fundraiser and review the status.

Getting the most from your Marathon Fundraising Page

All done! Did you manage to set it all up in 90 seconds? Great!

If it took you a little bit longer, maybe you tried to start a fundraiser for a nonprofit but you couldn’t find the one you were looking for? Then it is likely that the nonprofit you are interested in has not registered yet on ammado for donations. ammado has over 1.5 million nonprofits available for fundraising efforts and more are joining each day. To invite a nonprofit to ammado, simply send it an email with the text and links here.

Editing and updating your marathon fundraiser

You can edit and update your fundraising page on ammado. It contains lots of ways to share the stories of your adventure and get people excited about donating. 

1_Fundraiser_in_90_seconds_-_log_inContent is easy to add and edit using the “Add”, “Edit” and “Change Picture” links beside pictures, videos, articles and texts.


Keeping track of donations

When someone makes a donation to your fundraiser, they will be sent an automatic email confirming the details of their donation. These details will all be summarized in your online fundraising statement. Your fundraising statement is located under the Fundraising tab. You can also access it by clicking “Statement” under the Fundraising heading in the Profile page.


Accessing comments

Comments made by your donors will be visible in “Latest Updates” on your main fundraising profile page for the most recent donations made. They are found in your downloadable donation statement with the rest of the details of your donations.

Email notifications of donations

You can choose to receive an email notification of all donations made to your fundraiser. These and other notification options can be managed under your Settings. To access settings, roll over your name in the top right corner of the site as shown below and choose “Settings” and then “Notifications”.


Creating your own marathon fundraiser is only the first chapter of your marathon fundraising success story. Letting the world know why you do what you do is key, so next week we’ll be back with some tips on how to tell your story and promote your marathon fundraiser with useful and free ammado tools. If you have any questions or comments in the meantime, let us know. Need help with ammado’s fundraisers? Please email support@ammado.com.

Topics: fundraising, P2P fundraising, fundraising campaign, peer-to-peer fundraising, online fundraising, online donations, fundraising events

Facebook donate button for nonprofits

Posted by Karsten Schulz on Aug 31, 2015 11:26:00 AM

Facebook has rolled out a donate button for nonprofits which provides high flexibility. Here is how to set this up with your ammado account.


Facebook now allows nonprofits to put up a donate button on their Facebook page (see article on Mashable). Unlike similar previous options that were restricted to organisations in the US or tied to certain payment methods, this time the donate button is basically just a link to any external website. This is a remarkable openness given Facebook's ambition to tie users to their own platform and it gives social causes the flexibility to use their own existing backend to process the donations.

Mobile donations are key

As most traffic on Facebook is via mobile devices, it is critical to provide a donation experience that works on mobile, too. However the online donation pages of most organisations are not optimized for mobile and often present the user with long forms.

ammado's donation tool provides a single link that automatically takes the user straight to the optimized donation experience for desktops and mobile devices and offers a very advanced backend for the nonprofits to manage the donations received. By adding "/donate" to the nonprofits URL on ammado (i.e. https://www.ammado.com/nonprofit/soschildren), the donation widget will be always be presented straight away: https://www.ammado.com/nonprofit/soschildren/donate.

Here is how to set this up on Facebook in only 2 steps:

1) Double-check that your organisation is listed as Nonprofit on Facebook (if not, click <About>, change the "Category" to be <Companies & Organisations: Non-profit Organisation> from the drop down menu) and click on the <Create Call to Action>



2) Next choose <Donate Now> as a button from the drop down menu and enter your ammado URL with /donate at the end.


Done. The Button will display on your Facebook page and you can (or actually have to) promote it and view the stats.



This is what it looks like for the donors: 



Facebook donations are a free, easy and yet powerful tool for social causes to unite the communication power of Facebook with the donation management power of ammado. Contact us if you need support and share your experience with us on ammado on Facebook.




Topics: online donations, Facebook donations, donate button, mobile donations

International Donation Matching: WAY Easier Than You Think

Posted by Cli Conlon on Feb 26, 2015 2:58:01 PM


Offering to match employee donations internationally can be a daunting prospect for companies, given the potential number of nonprofit beneficiaries, the number of countries and the currency exchange involved. However, companies are increasingly looking to harmonise the benefits they offer to employees across the globe, and this often means extending national donation matching programs cross-boarder. Intent on making giving and supporting causes easy for both employees and companies, ammado provides an easy to use tool that facilitates the set up and management of international matching in just 4 steps.


Huge choice with little admin

International giving with ammado automatically caters for multiple languages and currencies. ammado's donation matching technology provides your employees with vast choice, 1.6 million nonprofits from 140 countries, so you can really support your employees' passions. The platform offers fully automated donation matching through the ammado Giving Widget, available in multiple languages, 84 currencies and all major as well as many local payment methods, resulting in a system that is easy to use for programme administrators.

All aspects of the process, giving, reporting, communicating, payment to the charities are all taken care of by ammado. Companies pay a single invoice at the end of the campaign and ammado handles the distribution of donations to nonprofits all over the world.

Employees can donates online using their credit and debit cards on a dedicated company page on ammado, or the giving tool can even be offered within the corporate environment... whichever works best for the company.

How does the process work?

Matching donations internationally with ammado’s matching technology is really simple, with just 4 parts in the process: 


1. Establish your donation matching program

Setting up a program is quick and easy. We help companies establish thier programs with their chosen parameters, e.g. overall program budget, match limit per employee per year. When donating, employees can see that their donations are eligible for matching. No need for the employee to send in receipts and wait for approval.

2. Review and approve donations

At the end of the match period companies can view and export their statement from ammado. When the program admin has reviewed the donations they can confirm and match donations with one click.

3. ammado sends a single invoice for all donations in the period

The company receives a single invoice from ammado which includes all confirmed matched donations in the given period

4. ammado distributes the donations to all nonprofits internationally

Once the invoice has been paid ammado distributes the donations to the nonprofits in its next payment session. Nonprofits can see the original and matched donations in their online statement. Employees will also be notified by email when the match from the company goes through.

Companies that have been using ammado donation matching feature have complimented the great user experience and ease of administering matching programs.

Test out our global matching program or find out more via our support team: support@ammado.com who will be delighted to assist!

Topics: corporate donations, corporate giving, Donation matching, employee giving, online donations

How to Combine Offline and Online Donations and Fundraising

Posted by Karsten Schulz on Feb 13, 2015 1:09:00 PM

While online donations and fundraising campaigns are a cost-effective and powerful fundraising channel, there sometimes is a need to add offline donations to a campaign. Fundraising sometimes takes place in cash through special events - and some people are just more comfortable making donations in person.

That's why ammado has developed a separate system of processing donations, specifically designed to accommodate donations made outside of ammado. In a nutshell, if you send ammado a list of your donations, we can process them for you.   

This way, these cash donations can be reflected in the online status and reports of a campaign and distributed to the nonprofits in a transparent and traceable way. The donors will even receive a email confirmation and can request a receipt from the nonprofit beneficiary, which ammado can provide.

The range of scenarios ammado's "batch donation" process caters for is very wide, for example:

  • Employees with no access to online connections or online payment tools collecting cash
  • Local fundraising events collecting cash: bake sale, bazaar or company anniversary
  • An ongoing collection for charity, i.e. a monthly deduction from the salaries of employees
  • Donations made through a shopping system; for example customers agreeing to add 1USD for charity to their shopping bill
  • Donating loyalty points


ammado will basically need a spreadsheet with the following information (*marking mandatory fields):

Donor First Name Donor Last Name Donor Country Donor Email Address* Currency* Amount* Beneficiary* ID Comment Anonymous*
John Bond IE jbond@example.com EUR 100 655 Great Cause No
Peter Baker US p.baker@demo.com USD 500 224 Deserving Cause Yes

ammado will then upload the data onto its system and (where relevant) invoice the total amount, i.e. from the company. The individual donors will receive an email and once the invoice is paid the money will be distributed to the different nonprofits in line with ammado's pay-out cycle. 

Also donations made directly to the nonprofits for example by cheque or in-kind donations can be added to a campaign on ammado. In this case ammado would not invoice the amount and accordingly, not be able to send a confirmation email or tax receipt, but the amount can be reflected in the status of a fundraiser.



This is a powerful way to integrate your offline fundraising with online campaigns on ammado to visualize the grand total globally and facilitate a receipting process for those donations. If matching is applied to the campaign the impact is even greater.

Read about the file format required in this process or contact us to discuss your ideas to use this unique capability on ammado.




Topics: fundraising, fundraising event, online donations

Accept Donations Globally Embedded into your Website

Posted by Karsten Schulz on Feb 11, 2015 10:52:40 AM

The ammado Giving Widget - Powerful and Personal

The ammado Donation Widget is a powerful tool to seamlessly embed a online donation tool or fundraiser into any website or blog. It will facilitate global donations to a nonprofit or campaign and can present a company's fundraiser on a corporate intranet, or a selection of appeals on a nonprofit's own website.

The widget hosts a very slick online donation experience and only requests a minimum set of data from the potential donors. It automatically adjusts to the donor's country in terms of currency, language and payment tools.  Nonprofits like the IFRC (click donate), Caritas (click Give to Caritas) and companies like UBS are using it to facilitate global donations on their own websites.

With no technical expertise it can be embedded into any website. It's as simple as embedding a Youtube video.

Every user of ammado (individual, nonprofit or company) has its own widget that can be customized in terms of the appeals presented and the design of the widget.


How to embed and customize the widget 

To embed and customize you widget you first need to log in on ammado.com and the go to <Giving> and <giving widget>


If you click on <get giving widget> the code ( 11 )will be displayed. Just copy this code and paste it into your website or blog. Once embedded, the changes you make in the configuration (i.e. change of beneficiary) will automatically be reflected in the widget embedded on your website.



To select or change the beneficiaries pick 2 the beneficiary from your list ("My Nonprofits/Fundraiser") or search ("All Nonprofits/Fundraiser"). You can pick several beneficiaries at the same time as well. The "Selected"-Tab lists the beneficiaries that are currently displaying in your widget. 




By default the widget displays in full size; however it is possible to change this into a button, for example if there is not enough space on the website to show the full widget. Just pick 3 either a landscape or portrait size button with the dimension shown below.



Personalize the donate button

When using the button option you can even use your own donate button to align with the design of your page and create an even stronger call for donations. All you need is to amend the code provided by ammado and an image (stored somewhere on the web), you want to use to replace ammado's donate button. First copy the code as described under 1 and 

  • Change 2 instances in the code of “ammadoGivingWidget” to “ammadoCustomButton”
  • Insert image tag code just after closing tag of first “ammadoCustomButton” and add an id to the image by adding the following: id="ammadoDonateButton". In this example I have used http://www.mypage.com/button.jpg as the image location. This must be replaced with the location of the image you want to use.



so it will look like this:

<div id="ammadoCustomButton"><img id="ammadoDonateButton" border="0" src="http://www.mypage.com/button.jpg" /></div><script type="text/javascript">var s = document.createElement('script'); s.type='text/javascript'; s.async=true;s.src='https://www.ammado.com/company/47943/givingwidget/embed.js?renderTo=ammadoCustomButton';var f = document.getElementsByTagName('script')[0]; f.parentNode.insertBefore(s, f);</script>


Please note that the 6-digit number represents the owner of the widget. So If you change this number a different widget would be displayed.

Here is an example, please click:

So all you need is a nice image (e.g. on Google Images) with a strong Call for donations. You can also use one of the free button designer online (e.g. here or here).

Topics: online donations, donation widget

Video as driver for Online Fundraising

Posted by Karsten Schulz on Dec 3, 2014 6:34:00 PM

No doubt Online Videos are growing fast as content marketing format. With videos its easier to engage an audience which is already overloaded with information. If a picture is worth more than 1000 words a video will easily dwarf that number.

Thanks to increasing number of video devices and video editing tools on the market the barrier, to put together an attractive video has come down dramatically in the recent years. At the same time the distribution and consumption of videos is much easier now as well, with sufficiently large connected screens in many pockets.


Video as vehicle for online fundraising

This trend is equally important for marketers as well as digital fundraisers, maybe with a short time lag as donors are maybe adopting this technology a little slower than consumers. Maybe.

Today nonprofits are using videos very often as a documentation of their work or part of an image campaign but rarely as a call for donations. The ALS Ice bucket challenge is a strong example of the power of video to engage people and to provide an actual call for donations. However its most likely that many potential donations were lost as there was no effective global way to donate after watching one of the videos.


In-Video donations

With a few tricks its doable to add a donate button to a YouTube video, like on this video of the International Federation of the Red Cross and Red Crescent:

The donate button needs to be added to the video file as a Picture in Picture or Watermark. Once uploaded to YouTube, an "annotation" can be added to the video.

When editing your video,

1) go to "Annotations" and

2) click "Add annotation" and then "Spotlight"

3) position the frame for the spotlight around your donate button and select a start and end time

4) tick the "Link" box and select "Associated Website" from the "Video" dropdown menu

5) add the link to the donation page


YouTube will only allow you to link to verified pages and is suggesting some verification steps, which are fairly technical. Please get in touch with us, if you want to link to an ammado fundraising page.

Also please keep in mind that the video hopefully goes viral and global, so please link to a donation page, which is globally useful and can receive online donations globally, like donations via ammado.

Ideally the donation facility is aligned with the content of the video. So if you call for donations for Ebola, donations should also go to a fundraiser for Ebola and not generically to one aid organisation. This will help to ensure donors that their money is actually being used in the intended way.


Drive Sharing

Once this is ready its key to promote your video. Asking corporate partner or media networks to feature your video on their website or share it on their social media channels is an easy way for everybody to engage and to visualize the partnership publically without a big communication budget.

Some companies might be willing to show their own support by incentivising every sharing or like of a video with a company donation. This is an effective way to drive corporate fundraising and to use a company donation to drive further donations and awareness for both, the cause and the company.


So, in essence, it has become very easy and cheap to produce a video and enhance it with a way to donate online. In combination with ammado's global donation capabilities its a new, cost-effective and powerful fundraising channel. 

Please reach out to us, if you want our help to try this. Its free!




Topics: online fundraising, online donations