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Music of David Bowie Concert Fundraising on Ammado in Support of Children's Charities

Posted by Lena Jansen on Mar 31, 2016 3:23:54 PM


On April 1st, Blondie and the Pixies take to the stage of Radio City Music Hall in New York City alongside Mumford and Sons and other leading performers in tribute to the legendary David Bowie, who passed away in January.

Fans from across the globe can access the live stream of this sold-out concert by making a minimum donation online through global donation platform Ammado.

The sold-out celebration event features up to 18 influential artists with a set-list devoted to classic Bowie songs. Tony Visconti, Bowie’s long-time producer/collaborator, has signed on to lead the house band.

The Music of David Bowie is the 12th event in Michael Dorf’s “music of” series, which raises funds for music education programs serving underprivileged kids. The concert will be streamed live with the help of the Melodic Caring Project, a non-profit organization that streams live concert events to children in their hospital rooms. Skype will support as global promotion partner.

“Due to unprecedented interest in the David Bowie memorial concert in Radio City, we have teamed up with Skype and ammado to stream the concert around the world, in return for a small donation to our charity partners,” the show’s organizers announced, along with a list of its music-education beneficiaries. “We suggest a minimum donation equivalent to $20 or £15.” Read more about the David Bowie tribute shows in this article from The New York Times.

Fans all over the world can now share in this unparalleled global event combining music and charity in the memory of David Bowie.

In a world first, fans from across the globe can access the live stream of this sold-out concert by making a minimum donation online. Donations will be will be accepted in 86 currencies, 12 languages, and all major payment methods and divided across nine benefitting charities, all of which work with children through music.

The ammado team is honoured to support this unique event. In the first hours after announcing the live-stream of the David Bowie tribute show, ammado has processed donations in 17 different currencies from fans in more than 20 countries across the globe.

The stream will begin at 8PM EST, 1AM GMT Friday April 1st 2016. To access the live stream of the sold-out concert, make your donation at www.musicofdavidbowie.com.

Topics: fundraising, fundraising event, fundraising campaign, online fundraising, online donations, charity event

Launch your Marathon Fundraiser in 90 seconds

Posted by Lena Jansen on Sep 1, 2015 7:17:49 PM


The best reasons to launch your own marathon fundraiser are the impact it will have on your favourite cause, the extra motivation it might give you and all the fun you’ll have while making a difference. With ammado, you can start fundraising in like 90 seconds if you follow the simple steps explained below. I challenge you to set a timer and try it today. Are you ready?

10 seconds Go to micoach.adidas.com. Click on the “Start Your Fundraiser” button.

20 seconds Find the nonprofit you want to support and select it to be the beneficiary of your marathon fundraiser.

40 seconds Fill in some details: your name, email, country. Choose a name for your fundraiser and select the display currency. If you want to set a target amount, you can do it here.

10 seconds You can add an automated thank you-message to your donors. That’s it, you have created your own marathon fundraiser - in just 80 seconds! So in the remaining

10 seconds, please accept the invitation to moderate your fundraising page by following the link in the email we'll send you. This is optional if you want to make edits to your fundraiser and review the status.

Getting the most from your Marathon Fundraising Page

All done! Did you manage to set it all up in 90 seconds? Great!

If it took you a little bit longer, maybe you tried to start a fundraiser for a nonprofit but you couldn’t find the one you were looking for? Then it is likely that the nonprofit you are interested in has not registered yet on ammado for donations. ammado has over 1.5 million nonprofits available for fundraising efforts and more are joining each day. To invite a nonprofit to ammado, simply send it an email with the text and links here.

Editing and updating your marathon fundraiser

You can edit and update your fundraising page on ammado. It contains lots of ways to share the stories of your adventure and get people excited about donating. 

1_Fundraiser_in_90_seconds_-_log_inContent is easy to add and edit using the “Add”, “Edit” and “Change Picture” links beside pictures, videos, articles and texts.


Keeping track of donations

When someone makes a donation to your fundraiser, they will be sent an automatic email confirming the details of their donation. These details will all be summarized in your online fundraising statement. Your fundraising statement is located under the Fundraising tab. You can also access it by clicking “Statement” under the Fundraising heading in the Profile page.


Accessing comments

Comments made by your donors will be visible in “Latest Updates” on your main fundraising profile page for the most recent donations made. They are found in your downloadable donation statement with the rest of the details of your donations.

Email notifications of donations

You can choose to receive an email notification of all donations made to your fundraiser. These and other notification options can be managed under your Settings. To access settings, roll over your name in the top right corner of the site as shown below and choose “Settings” and then “Notifications”.


Creating your own marathon fundraiser is only the first chapter of your marathon fundraising success story. Letting the world know why you do what you do is key, so next week we’ll be back with some tips on how to tell your story and promote your marathon fundraiser with useful and free ammado tools. If you have any questions or comments in the meantime, let us know. Need help with ammado’s fundraisers? Please email support@ammado.com.

Topics: fundraising, P2P fundraising, fundraising campaign, peer-to-peer fundraising, online fundraising, online donations, fundraising events

Angry Birds calls for gamers to support Nepal

Posted by Karsten Schulz on May 18, 2015 5:35:00 PM

Rovio, developers of the famous Angry Birds game, have launched a "Help Nepal Tournament" to raise funds for the Red Cross response in Nepal. 



Gamers playing "Angry Birds Friends" will see various calls to donate within the game during this week.



The users will then be able to contribute to the Help Nepal appeal through the ammado Giving Widget embeded on angybirds.com.


The Giving Widget provided by ammado automatically displays in the local language and currency. It enables gamers to give through the Nepal appeal of their local participating Red Cross society to ensure the tax benefit for the donor.

Rovio is also contribution 100k EUR from purchases within the Game.



Like the Airbnb appeal earlier, this is a great example of a company using its global network to raise awareness and funds publically to help the victims of Nepal's devastating earthquake.





Topics: fundraising, fundraising campaign, online fundraising

Leveraging the Power of Online Networks in Fundraising

Posted by Cli Conlon on Jan 13, 2015 10:53:00 AM

Recent major humanitarian crises like the Ebola Crisis and Typhoon Haiyan in the Philippines, have seen charities partner with internet giants such as Facebook and Google to reach millions of potential donors with relief campaigns. As technology slashes the time and effort needed to realize such collaborations, the opportunities for organizations, and indeed individuals, to harness their influence for the greater good are exploding.

Here we compile 3 exciting campaigns where organizations, from an independent studio to a global tech giant, are leveraging their unique value and online networks to drive traffic and donations for worthy causes.

The Gaming App that Mobilised its Userbase in Ebola Relief

Plague Inc is a strategy video game created by independent game studio Ndemic Creations. Players create diseases with the goal of destroying the world with a deadly plague. In September and October of 2014, Plague Inc experienced a major growth surge, fueled by the international media spotlight on the Ebola crisis. Reaching a community of over 35 million players around the world, James Vaughan, Ndemic's founder, regonized the the power of this community to make a real difference.

"I do think that Plague Inc. is in a uniquely powerful position to significantly raise awareness of Ebola to well over 35 million people all over the world," Vaughan explained to Wired. Following a significant personal donation, Vaughan launched a campaign calling on Plague's community of players to make their own donations. 

Ebola fundraising

Ebola Fundraising


During the game players were presented with a pop up, giving them the opportunity to make a donation. Each player would only see this message once, but with 35 million users globally and about 4 million players each week that equated to a huge amount of potential donors. The campaign benefited major charities responding to the Ebola crisis including the International Federation of the Red Cross and Red Crescent Societies, Médecins Sans Frontières and the Disasters Emergency Committee. Plague Inc used ammado's portable donation tool to facilitate donations and split donations by country, so that donors were giving to the chosen charity in their country.


As well as raising a huge amount of awareness, Plague Inc estimated that its global community raised $50,000 in 7 days for charities fighting Ebola. 


Online Video Gamers Uniting in a $100K Beat Cancer Charity Marathon

Armed with a collective aim of raising $100K for the American Cancer Society, a group of online video gamers embarked on a week long challenge. Kasper and Friends Quest for the Cause is an annual online video gaming charity marathon that brings together online video gaming talent to raise money for a cancer-related charity organization. 2014 marked the third year of the event, a collaboration between Twitch broadcasters and YouTubers, which has consistently raised its fundraising bar each year.

Video Gamers Fundraising

December's charity marathon lasted more than 168 hours and featured over 60 broadcasters and content producers providing non-stop entertainment and doing some silly things in an attempt to reach their fundraising target. The marathon was comprised of 3-hour live-streamed, gaming sessions where gamers undertook various challenges and offered intriguing incentives to donate; for example, taking Guitar Hero requests for a $5 donation. Some gamers even matched donations made during their shift.


Quest for the Cause attracted donations from all over the globe, which were facilitated and tracked using ammado's API. The campaign was hugely successful in the funds it raised and the social attention it generated. You can read some more and draw inspiration from their interesting use of digital and incentives for donations here.

SAP Engaging its Global Online Network in Fundraising

SAP was celebrating reaching milestone growth of its education platform openSAP, at around the same time the company had made a substantial donation to Doctors Without Borders Ebola Appeal. With a growing online community and course enrollments now standing at 500,000, the openSAP team was inspired by the idea of using SAP's corporate donation to kick-start an even greater response across its online network. 

SAP corporate fundraising

Following an internal company charity fundraiser to celebrate the growth of the platform, the openSAP team launched a campaign on its public website inviting users to make a make a donation to help Computer Aid International to bring ICT access to poor and disadvantaged communities and help Doctors Without Borders to provide medical aid in emergency situations like the Ebola Crisis. 

Funds can be donated online on the openSAP website or on the openSAP Facebook page through ammado's portable giving tools until the end of January.


Topics: corporate fundraising, fundraising, fundraising campaign, online fundraising

Online Video Gamers Aim to Raise $100K in 7-day Fundraising Marathon

Posted by Cli Conlon on Dec 18, 2014 12:07:31 AM

Kasper and Friends Online Fundraising.png
Kasper and Friends Quest for the Cause is an annual online video gaming charity marathon that brings together online video gaming talent to raise money for a cancer-related charity organization. A collaboration between Twitch broadcasters and YouTubers, the event is now in its 3rd year. This time organizers have set an ambitious target of raising 100,000 USD for the American Cancer Society and will facilitate donations from all over the world through global donation platform ammado.
The marathon will last forVideo Game Fundraising more than 168 hours and will feature over 60 broadcasters and content producers providing non-stop entertainment and doing some silly things in an attempt to reach their fundraising target. Each gamer has a 3-hour live-streamed, gaming session with various challenges and incentives to donate. For example, one will take Guitar Hero requests for a $5 donation; another will shave his beard if donations on his shift reach $500. Some gamers have even offered to match donations made during their shift.


Since the marathon launched, on December 12th, more than 770 people from 21 countries have donated, with online donations via ammado totaling almost 29,000 USD at the time of publishing. Along with making online donations, supporters can also raise funds by buying the official event track produced by Popskyy, purchasing an Official T-shirt created by Twitch and Teespring or by buying a limited edition handmade plushy of the mascot, Peeko. For those that are unable to purchase or donate to the event, the organisers are also donating all advertisement revenue made during the event (shown at the end of every 3 hour shift) to the American Cancer Society.

You can watch live and/or make a donation at: http://KasperAndFriends.com and follow the action on twitter with #Q4TC. Online donations are facilitated through ammado's API, to see what's possible through the API please visit: https://api.ammado.com

Topics: fundraising, fundraising event, online fundraising

Video as driver for Online Fundraising

Posted by Karsten Schulz on Dec 3, 2014 6:34:00 PM

No doubt Online Videos are growing fast as content marketing format. With videos its easier to engage an audience which is already overloaded with information. If a picture is worth more than 1000 words a video will easily dwarf that number.

Thanks to increasing number of video devices and video editing tools on the market the barrier, to put together an attractive video has come down dramatically in the recent years. At the same time the distribution and consumption of videos is much easier now as well, with sufficiently large connected screens in many pockets.


Video as vehicle for online fundraising

This trend is equally important for marketers as well as digital fundraisers, maybe with a short time lag as donors are maybe adopting this technology a little slower than consumers. Maybe.

Today nonprofits are using videos very often as a documentation of their work or part of an image campaign but rarely as a call for donations. The ALS Ice bucket challenge is a strong example of the power of video to engage people and to provide an actual call for donations. However its most likely that many potential donations were lost as there was no effective global way to donate after watching one of the videos.


In-Video donations

With a few tricks its doable to add a donate button to a YouTube video, like on this video of the International Federation of the Red Cross and Red Crescent:

The donate button needs to be added to the video file as a Picture in Picture or Watermark. Once uploaded to YouTube, an "annotation" can be added to the video.

When editing your video,

1) go to "Annotations" and

2) click "Add annotation" and then "Spotlight"

3) position the frame for the spotlight around your donate button and select a start and end time

4) tick the "Link" box and select "Associated Website" from the "Video" dropdown menu

5) add the link to the donation page


YouTube will only allow you to link to verified pages and is suggesting some verification steps, which are fairly technical. Please get in touch with us, if you want to link to an ammado fundraising page.

Also please keep in mind that the video hopefully goes viral and global, so please link to a donation page, which is globally useful and can receive online donations globally, like donations via ammado.

Ideally the donation facility is aligned with the content of the video. So if you call for donations for Ebola, donations should also go to a fundraiser for Ebola and not generically to one aid organisation. This will help to ensure donors that their money is actually being used in the intended way.


Drive Sharing

Once this is ready its key to promote your video. Asking corporate partner or media networks to feature your video on their website or share it on their social media channels is an easy way for everybody to engage and to visualize the partnership publically without a big communication budget.

Some companies might be willing to show their own support by incentivising every sharing or like of a video with a company donation. This is an effective way to drive corporate fundraising and to use a company donation to drive further donations and awareness for both, the cause and the company.


So, in essence, it has become very easy and cheap to produce a video and enhance it with a way to donate online. In combination with ammado's global donation capabilities its a new, cost-effective and powerful fundraising channel. 

Please reach out to us, if you want our help to try this. Its free!




Topics: online fundraising, online donations

Useful free tools for digital fundraising

Posted by Cli Conlon on Sep 22, 2014 4:00:00 PM

I recently went to an insightful General Assembly and Eventbrite session on Digital Marketing for Events Professionals. Some of the free tools explored could be very effectively used for online fundraising. Here's an introduction to those we thought could be most useful for nonprofits.

1. Inform your content marketing with what's most talked about and shared on the web: Buzzsumo


Buzzsumo helps you discover the most shared content and key influencers on a particular topic. A quick search will indicate which content is working well and give you ideas of content relevant to your cause that you could be creating. You can also find out which of your contemporaries' or competitors' content is proving most popular.

Let's take an example of a cancer charity. To find out what are the most popular articles on "cancer research" for instance, I simply visit Buzzsumo and enter this into the search box. The results, as per the screenshot, will show me the most shared content and also the platforms it has been shared on. You can also filter the information to access what's most important to you.

Most popular content on "cancer research" 


You can also use the "Influencers" to get (and export) a list of those that are most influential, in terms of social media, on "cancer research". 

Influencers on "cancer research" 

Typing a website link into the search will show the content most popular from that site. For example searching cancer.org we can see that content on smoking followed by an article on breast cancer have been the most popular this year.

cancer.org popular articles

You may find Buzzsumo a useful source of inspiration for potentially popular or even viral content that you can create. Taking a look at skilled content marketing companies like Buzzfeed may also give you formulas for articles that you can write: e.g. 10 Celebrities that have Beaten Breast Cancer.


2. Create attention-grabbing images with Canva

Evocative images are a key element of any fundraising campaign and are incredibly important in social media. A recent statistic suggests that adding an image to your tweet will increase retweets by 94%. Images are also very important for mobile fundraising, which accounts for increasing numbers of donations.

Some tips from Alison Battisby were that people and unique images tend to preform best. Also if you're posting a great image of your own with a message, you should drop your logo into it giving your brand visibility whenever it's shared.


Canva is a great online tool for creating professional looking designs. It's super easy to use and allows you to create optimal images for various social media platforms as well as your own custom sizes. 

You can quickly create a Facebook cover image, adding in a call to action or donate link right into the image. Or design an eye-catching image to help promote a tweet. Canva's also really useful for branding your ammado profile and fundraising campaigns. For example, try it for our new cover images (960 x 250 pixels), which give prominence to your campaign messages. 


3. Identify the best times for Twitter marketing with Followerwonk


A really useful feature of Followerwonk is that you can see the times of day that your Twitter followers are most active and the times that you are most active. Ideally you should try to sync with your audience for maximum impact and schedule tweets when they are most likely to be browsing.



Followerwonk will also help you get a better picture of your Twitter followers breaking them down by location, gender and other segments.


Are you using any other free tools that have useful applications for online fundraising? Please share these in the comments or tweet us @ammado.

Enjoy trying these out!


Topics: fundraising, nonprofit, fundraising campaign, online fundraising

Practical Tools to Ignite Your End-of-year Fundraising Campaigns

Posted by Cli Conlon on Sep 19, 2014 8:28:00 PM

End of Year FundraisingFundraisers have entered their busiest period and all eyes are on end-of-year campaigns and targets. Many nonprofits will have great concepts, adverts and messages in process but how do you really "sweat your assets" and get all that work to give you a greater return?

Let's run through some bases you need to have covered and highlight some practical tools to leverage your campaign build.

1. Is it easy for donors to give? 

It's vital that every campaign has the donor at its heart. Of course your communications should captivate and inspire your donors while clearly answering their questions. But practially speaking, is it easy for your donors to give?

Your website:

Nielsen Norman Group (NNG) produced an insightful report recently that shared the findings of its usability testing on 60 nonprofit websites.

The findings suggest that nonprofits could make things vastly easier for their donors. Some quick insights:

  • 25% of websites included in the NNG report didn’t have a Donate button/link on their homepages!

Donating is likely up there with the most important reasons you have a website. Make your donation process easy to find and link to it all over your site and campaign landing pages! 


  • The donation process on average is significantly longer than other e-commerce transactions.

Nonprofits often ask for non-critical information to the donation process, for example postal address, phone number, mobile number. Yes, these are useful for building your database but remember, if this puts them off completing the donation, you don’t have any information with which to cultivate the relationship! 

See here some other usability insights for your website.

Everywhere else on the web!:

Potential donors will often come across your cause or campaigns outside of your own controlled online environments. Are you able to facilitate donations elsewhere?

Nail it with a little help from ammado:

- Try our portable donation tool: The ammado Giving Widget is quick and easy to add to any website, blog or intranet. It facilitates global donations in 84 currencies and 12 languages. It's also designed to give you the highest coversion rates for donations!

- Accept donations on Facebook with our Facebook Giving App - see here how easy it is to add and get some tips for Facebook fundraising!


2. Mobile - it's HUGE!  

Mobile Fundraising

20% - 50% of all online traffic today is accounted to mobile. This potentially equates to a very sizable portion of your donor base and this you can't afford to ignore! 

With tools like QR codes and responsive design you can ensure that your campaigns are accessible to mobile users. Here we go through some insights and tips for mobile fundraising.

Nail it with a little help from ammado:

- The donation facility for your nonprofit profile and fundraising campaigns has been optimised for mobile. If you're aiming a promotion at mobile donors (e.g. on Facebook, in an App, or on Twitter) you can link directly to your donation facility by putting /donate at the end of the link.

For instance:

Room-to-Read Switzerland's profile page: https://www.ammado.com/nonprofit/roomtoreadswitzerland

Room-to-Read Switzerland's donate page: https://www.ammado.com/nonprofit/roomtoreadswitzerland/donate -> This link gives a much better mobile donation experience!

And a campaign example:

Zurich's campaign for Race for Life profile page: https://www.ammado.com/community/149173

and its donate page: https://www.ammado.com/community/149173/donate


3. You've got a National Star, does it have the potential to Go Global?

You have a campaign that's performing outstandingly. It might be a corporate partnership; it might be an individual giving campaign. Are you analysing these to assess their relevance for other countries? In the internet age with communication tools so freely and easily accessible, national borders need not be a blockade for a campaign that is internationally relevant. 

Check into what options you have to take a national success abroad with your sister organisations. Or if you're only present in one country, remember that there are ways that you can connect with and convert supporters abroad into donors. You've got the formula, why not test it out further afield?

Nail it with a little help from ammado:

For national charities: Using ammado's tools (Fundraising pages, Giving Widget, Facebook App) you can accept donations from supporters overseas without any hassle!

For multi-national charities: Our fundraising pages allow you to split donations by country. So you can have one global campaign, with the donations from UK donors going to the UK charity, donations from the US going to the US charity and so on. Donors get tax-efficiency and you eliminate complicated communications. One destination, one donation experience. Find out more on our "World Fundraisers". 

4. Are you leveraging your Ambassadors and Influencers effectively enough?

Ambassadors and Influential supporters are a great resource for a nonprofit. They can contribute added attention and engagement to your campaigns. They get good PR from being associated with your brand and may well be happy to try out innovative fundraising stunts and drives. 

Nail it with a little help from ammado:

- Ambassadors with large followings can effectively use our tools to encourage donations to your cause. You can set things up for them. It's really easy and quick for them to add these to their websites and Facebook pages. Everything is tracked so they get to see the impact that they have made.

See this example where Stan Wawrinka, one of the world's top tennis players and Ambassador of the Swiss Red Cross, facilitated donations to the Red Cross Philippine Typhoon appeal on both his website and Facebook page.


5. What about your corporate partners?

The holiday season is an ideal time for your corporate partners to engage their employees and customers in their charitable activities. It's a great time of year to inject excitement and new life into ongoing fundraising campaigns or to add a fundraising element to a new partnership. See here for some ideas and tools for end-of-year corporate fundraising. 


It's going to be a busy few months.. make sure you get the most out of the work involved.


Happy Fundraising!!




Topics: fundraising, online fundraising

Drive Donations with Increased Branding and Custom Fundraising Tools

Posted by Karsten Schulz on Jul 16, 2014 5:53:00 PM

Redesign and Responsive Design:

Further to the recent improvements to support a mobile donation experience we continued our redesign by simplifying the look and feel and rollover navigation. The "my ammado" bar is now transformed into a drawer menu and now includes a "Start Fundraising" and "Donate" option.

New Buttons

The new "Donate"-button now sits prominently at the top of the profile pages of nonprofits and fundraisers and the "Start Fundraising" button invites users to fundraise for their favourite nonprofit (see IFRC profile). Both buttons can also be embedded on webpages outside of ammado simply by copying "embed-code" if users follow the "promote cause" link (see IFRC /promote scroll to bottom).

More Branding options with Cover image

The most visible change is certainly the introduction of a cover image for all profiles on ammado. This cover image will coexist with the profile image (typically a logo of a company or nonprofit). It is 960px wide and 250px high, giving enough space to put up one big background image or to combine images, logos and text to use the space for a very prominent message. With the new design the 200-character "Mission" statement (nonprofit) or "Aim" (for fundraisers) will also be more eye-catching.


The IFRCs new ammado profile with cover image, new buttons and navigation

IFRC ammado profile new



and as a comparison the old design



The cover image can be up to 5MB and will be overlaid by the profile image, the profile name and the donate button. When choosing a cover image bear in mind that the profile image and name will be visible on the left, so avoid placing important aspects of the cover image like text and images on the left where they will be hidde. Also choose a background for the profile image that's not too bright as the name text, which is white, would be hard to read.


You can use a different cover image for every fundraiser you set up. There are a number of design tools for cover images on the market, Canva and Fotor have worked well for me.

Get creative

The new design will improve the donation and online fundraising experience again and hence drive online donations. So this is an opportunity for you to get creative and update your profile cover image. Just log in to your ammado profile and click on the grey default cover image to upload one.

If you have partners or supporters fundraising for you, they often like to see their brand or name highlighted in the cover image of their fundraiser also. Help them by providing them with an image or pointing them to this blog.


Topics: corporate fundraising, online fundraising